Case Study
Building a Modern Identity for Vandelay Construction
Project Overview
Vandelay Construction, a premier firm in Prince George, BC, required a visual identity that bridged the gap between architectural precision and rugged construction reliability. This project focused on creating a high-impact brand for lead architect Scott Sy, ensuring his professional image matched the quality of his builds.
Project Type
Business Card
Tools
Adobe Illustrator, InDesign, Avery Template
The Challenge
The construction industry is highly competitive. Vandelay needed a color story that looked modern and "tech-forward" while remaining practical for high-quality print production, such as business cards and site signage.
The Strategy
To represent a firm that handles both the technical blueprints and the physical build, we developed a high-contrast color palette and minimalist layout. The brand needed to feel established (Navy), innovative (Cyan/Lime), and energetic (Red-Orange).
Visual Engineering (Color Theory)
We utilized a specific CMYK palette to ensure consistency across physical business cards, site signage, and digital portfolios:
| Element | CMYK Value | Branding Purpose |
|---|---|---|
| Navy Blue | C=100 M=85 Y=0 K=40 | Represents stability, trust, and structural integrity. |
| Cyan & Lime | C=85 M=0 Y=0 K=0 | Adds a modern, technical "blueprint" feel. |
| Red-Orange | C=0 M=70 Y=100 K=0 | Provides a high-visibility accent for call-to-actions. |
The Solution
The resulting brand suite features a clean, architectural layout that prioritizes legibility and professional contact flow. By centering the identity on Scott Sy’s dual expertise, the branding positions Vandelay Construction as a leader in the British Columbia construction space, where precision meets the pavement.
The Result
Front
Back
Mockup
Ready to elevate your own professional image?
A great brand starts with a handshake and a memorable card. If you are looking for a design that stands out in your industry, visit our store to get started.